SKILL HIGHLIGHTS
Brand voice
Audience research
Product writing
Content strategy
Content calendar management
PROCESS
First, I interview the client to understand their social media goals. The key questions are: What are you looking to grow? And who are the people that will grow it?
Another overlooked question: Who is speaking? Sometimes a social account needs a hyper-personal voice from one creator, while others represent an entire corporation, calling for a voice that sounds balanced and professional. And, of course, some companies opt for a zanier tone that is neither of those!
Next, I choose the appropriate social channels based on the goal(s) and audience(s). I create a social media calendar, mapping out posts and images, often in monthly chunks. This includes the specific intention and CTA of each post – for example, “Brand awareness” and “Sign up for our newsletter.” It all sounds very formal and organized, but some social campaigns go a really fun direction, with audience games, jokes, riddles, and witticisms.
SAMPLES
Joe Scruggs Social Media
Voice: personal, individual, nostalgic
Audience: parents of kids, adults who listened to his music in childhood
Goal: increase streams of his music collection online, CD purchases, and website visits.
Channel: Facebook
Dec. 13, 2023
You may be in the thick of picking out gifts for your loved ones at this point.
On top of juggling all the “”adult”” gifts, you’re probably trying to help your kids take ownership of the gifts that they want to give this year.
Here’s where I think it’s important to instill the real meaning of gift-giving. They say “”It’s the thought that counts,”” but that may not mean a lot to a little one.
I suggest explaining things to them more plainly: the time, attention, and love they put into giving a gift are far more valuable than the dollars spent.
Then it’s time to pull out the craft box! Let them go to town, designing and making gifts for grandma, grandpa, and the rest of the family. Macaroni necklaces, handprint ink prints, painted t-shirts… You may even find some inspiration with the craft activities on my website: https://bit.ly/3ogMlYe
And don’t forget to stream some fun music while you craft — maybe my Merry Christmas album to get in the Christmas spirit, or my Abracadabra album to go with the feeling of magic when you create something! So hard to choose — just listen to both!
Merry Christmas: https://spoti.fi/3QXMIF9
Abracadabra: https://spoti.fi/3MBVbeA
Dec. 6, 2023
Do you live in a place with regular seasons?
I’m from Austin, TX, and I have to say: winter is less of a reliable season for us here. Sure, sometimes it gets cold, but we could just as well have an 80º day in December!
Whether you live in a place that’s a bit warmer or colder, seasons are a great opportunity to teach your kids about change — enjoying things while they’re here, and letting go when it’s time for them to evolve. (It’s a lesson we adults would do well to remember, too!)
To help kiddos see change in action, we actually have a lesson plan on my website here: https://bit.ly/475CtEa
You can listen to my song “”In the Freezer”” while creating a homemade snowman: https://bit.ly/3udGrMy
You’ll help your kids predict and observe what happens to him — inside the freezer and outside the freezer. And you can teach them about the water cycle — your melted snowman today becomes a new snowman next winter!
Just make suer you have some ice cream in the freezer, too, to comfort any kids who hate to see their snowman melt!
Nov. 15, 2023
Do you have plans to go visit family next week?
Some of us are lucky enough to live near our loved ones — like aunts, uncles, cousins, and grandparents. But many of us need to be intentional about visiting loved ones who are far away.
This is especially important when we’re helping our kids form close bonds with grandma and grandpa. Grandparent-grandchild relationships can be really special for children throughout their lives – it’s a relationship where they get the wisdom of experience but with less of the stringency of day-to-day parenting.
Sometimes kids more easily open up about their inner world with grandparents because of that.
The great thing is that with modern technology, even if we can’t visit grandma and grandpa more than once a year during the holidays, we can still let our kids do phone and video calls with grandparents to keep up the closeness.
My song “”Grandmas and Grandpas”” talks about the warm and supportive connection that kids get to experience with their parents’ parents. Give it a listen and see what the kiddos — and the gramps — think!
Maybe it can even help inspire some art that your kids would want to mail to a grandmother or grandfather who lives farther away!
Listen here: https://spoti.fi/3QcRNaL
Nov. 8, 2023
If there’s one thing that’s fun to do together in the cooler fall days, it’s baking!
I often hear of parents looking for easy recipes to make with their little ones. Personally, I’m a fan of classic chocolate chip cookies (be prepared to eat some very chocolatey cookies if you let your child pour the chips freestyle) or any kind of no-bake cookies.
But I also love a good jelly roll. There are lots of great recipes for this online, but if you don’t have the time (or energy) for scratch-made cake, a box of cake mix will do just fine.
Your kids will enjoy helping spread the jam, and it’s always a breath-holding suspenseful moment when you roll up the cake. It’s so fun to eat the spirals when you cut it!
And even if it falls apart, it’s still cake. 
Whatever you end up baking, stream my song “Pat a Cake” while you work for an extra layer of fun!
LingoAce Social Media
Voice: corporate, family-friendly
Audience: parents who want their children to learn Chinese, bilingual families, educators
Goal: increase sign ups for free trial lessons
Channels: Facebook and Instagram
Post:
Chilly autumn nights are the perfect excuse to stay in and play board games.
It’s a fun way to help your kids develop life skills like logical reasoning, decision-making, and respectful competition.
Which board games are your favorite?
#boardgames #fall #cozy #chinesechess #go #jenga
Post:
Do you ever play dress-up with your children?
Help them unlock their imagination with fun costume pieces and jewelry – and sneak in some Mandarin vocabulary while you’re at it! 💍📿💅
#chineselearning #chineselearningforkids #learnchinese #learnchineseonline #learnchinesedaily
Post:
Do you ever wonder if you’re doing this “Bilingual Household” thing right? You’re not alone.
On the LingoAce blog, we write about commonly asked questions and topics that concern parents raising their kids with multiple languages at home. We have posts relevant for non-native and native speakers, too.
Dive in on the LingoAce website today. 📖
#learningmandarin #learningchinese #teachingkidschinese #bilingualfamily #immersionlearning
Post:
Here’s a riddle to get you through the middle of another summer week!
I can be long or short.
Black, white, green, red, brown, purple.
You might not notice me until I’m gone.
What am I?
#learningmandarin #learningchinese #teachingkidschinese #bilingualfamily #immersionlearning
Post:
How do you know which LingoAce program is right for your child? We can help you with that! LingoAce consultants will help evaluate your child’s comfort and familiarity with Chinese and language ability in general. They’ll give you advice on the best program as a starting place for your child.
On top of that, our teachers will continue to tailor the course to your child from lesson to lesson. It’s all about engaged learning, and that means meeting your child where they are. 🐯👋
Curious to see the LingoAce difference? Click the link in our bio to book a free trial class today!
#chineseculture #chineselanguage #multiculturalkids #bilingualfamily #learningmandarin #learningchinese
Image Skincare Social Media
Voice: professional, expert, approachable
Audience: women ages 30-60
Goal: increase interest in esthetician products and services
Channel: Twitter/X
Post #1:
Feel like starting the new year with a new skincare routine, but you’re not quite sure where to start?
The keys are:
1) Getting to know your individual skin — dry, oily, combination, sensitive, aging, all of the above.
2) Maintaining consistency in your routine.
Both easier said than done. But you can build a skincare routine one step at a time, month by month, as you discover what works for your skin this year.
And remember — for pretty much everybody, the last step of your skincare routine is SUNSCREEN!
Post #2:
Micellar water. What is it? And is it right for your skin?
Although it sounds like some kind of radical technology, micellar water is just soft water with tiny globules of cleansing oil in it — “micelles.”
Working on the “like attracts like” principle, these micelles will gently draw the oils and impurities out of your pores while leaving your skin feeling fresh and clean, not oily.
It can be a really good option for people with sensitive skin.
Post #3:
What is your skin’s biggest enemy in winter? From the cold wind outdoors to the desiccating heat indoors — it’s dryness!
Just like you might want to curl up in a Netflix ball in the winter for some R&R self-care, give your skin some extra care, too, to counteract all the drying and irritating parts of the season.
Post #4:
At this point, we’re weathering the less-fun days of winter. The holidays are a distant memory, and you’re making it through another work week.
But you don’t have to let things become so drab. Make your own mini “just because” holiday with a pampering spa evening.
Try hydrating masks that will help your skin build up protective layers against the harsh elements.
Relationship Counselor
Voice: professional, confidante, wise
Audience: women age 25-45
Goal: build connections, increase therapist clients
Channel: Instagram
Caption 1:
Kids or no kids? Joint or separate accounts? Do you find these questions difficult to discuss with your spouse-to-be?
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Just like hiring a wedding planner, you can invest in premarital relationship counseling to help answer the Big Questions with less stress. We’ve worked with a diversity of couples at all stages of life, so we offer a deep well of experience and perspective to draw on.
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What marriage wisdom would you love to gain? Ask us below!
Caption 2:
Most of us grew up with incomplete communication models in our family, but that doesn’t mean our marriages have to suffer.
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In premarital relationship counseling, you’ll learn proactive skills to create open, healthy, constructive conversation in your marriage.
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When we share, we grow. What’s a favorite conversation opener for you?
Caption 3:
Career, family, kids, friendships, hobbies — obligations are worthwhile, but they compete with your marriage for time and energy. Do you find it challenging to say no? To turn off your phone on date night or limit family visits to less than a week?
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Setting boundaries protects your union in the long run. Relationship counseling can give you the tools to set them in a loving way.
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Do you have a question about boundaries? Chances are, you’re not alone. Ask in the comments to help yourself and others!
Caption 4:
Is there a way to prevent conflict before it begins in your marriage? …Trick question! Conflict happens even in the most affectionate of relationships. No two people hold identical opinions and needs all the time.
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Reframe conflict as an opportunity for growth. Before you tie the knot, counseling can cement conflict resolution skills.
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Do you remember a time that conflict helped you grow? Tell us your story!
Caption 5:
What do quality time, words of affirmation, acts of service, gifts, and touch have in common? They are all Love Languages, ways that we give and receive love.
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Love Languages are just the tip of the iceberg when it comes to relationship communication styles. Don’t wait till the wedding day to dig into how you and your future partner express yourselves. We’ll help you spot potential pitfalls and strengths.
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Tag a your partner in the comments and guess their #1 Love Language. And maybe, just in case, include a back-up. You might be surprised.
Caption 6:
If your wedding day is on the horizon, you may want to get some honest feedback about your relationship. How do you and your partner complement each other? What are some troubles you may face down the line? How can you prepare and maximize your strengths?
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Lean on friends and family for glossy wedding speeches, but turn to a relationship counselor for a neutral and helpful perspective on where your relationship really stands.
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Are you tying the knot soon? Let us know your future anniversary date in the comments! 😉
Nutritional Coach Instagram
Voice: expert, advisory
Audience: men and women into fitness, age 45-65
Goal: gain nutritionist clients, increase product interest and sales
Channel: Instragram
Caption 1:
You may already appreciate the compound capsaicin because of the spiciness it lends peppers. Did you know that you can apply capsaicin as a topical ointment to help ease osteoarthritis pain? It was found to reduce pain symptoms by 49% in a 2010 phytotherapy study.
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Do you take capsaicin? Let us know how it’s going for you.
Caption 2:
Inflammatory cytokines play a central role in rheumatoid arthritis. Luckily, a humble root in the plant world can help block them from inflaming your joints: turmeric. Next time you catch sight of those brilliant yellow capsules in the supplement aisle, give them a try.
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Turmeric also makes an earthy tea and a classic cooking spice. What are some of your favorite ways to consume it?
Caption 3:
If you struggle with osteoarthritis, try Avocado-soybean Unsaponifiables or ASU. This supplement combines avocado and soybean oil to encourage more “cushion” in your joints. How? It helps preserve synovial cells, and some studies suggest it encourages normal connective tissue growth. Tag a friend who might benefit.
Caption 4:
Feeling blue from joint pain? A little low-impact exercise can help ease your joints and lift your mood. Fun options include swimming, tai chi, walking, and cycling.
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What’s your favorite exercise that’s easy on the joints? Tell us below!
Caption 5:
Omega-3 fatty acids form an essential part of your body systems, and that includes joint support. They’ve been found to moderately reduce pain and stiffness from rheumatoid arthritis. Since your body can’t make its own omega-3s, take fish oil supplements to get your daily dose. You may find yourself waking up with a spring in your step… And maybe a little fishy breath. Tag a friend to remind them to take their fish oil today.
Caption 6:
Ginger has served as a natural pain remedy for centuries. Modern studies show that it actually does rival ibuprofen. To get a supercharge of ginger, take it as a supplement. But it’s also enjoyable to lace your cooking, baking, and beverages with a zip of fresh ginger.
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Has taking ginger helped you? Share your story, and encourage others in their natural pain relief journey.
Angela Gets Creative 
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