Copywriting Samples

  • Email Marketing

    PROCESS Research I research my client’s target audience to understand the context in which these emails will be received – and to anticipate their emotional journey when receiving them.  Outline I break down that emotional journey into an outline of sequential emails with highlighted informative and call-to-action points. This may include creating a calendar for

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  • Social Media Copywriting

    SKILL HIGHLIGHTS Brand voice Audience research Product writing Content strategy Content calendar management PROCESS First, I interview the client to understand their social media goals. The key questions are: What are you looking to grow? And who are the people that will grow it? Another overlooked question: Who is speaking? Sometimes a social account needs

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