Angela Greco
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I wrote these blogs and took these photos as part of the “We ❤ NY” series for Wits + Beaux, an American-made men’s fashion small business that specializes in fun socks and bow ties. We ❤ NY: Style by Neighborhood The We ❤ NY series is taking a turn into the lanes of New York’s
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The following blog was written for a therapist looking to present expertise and build client traffic to her website. Her practice appears on first page search results organically for therapists in her region! Cultivating Your Relationship: Would You Say That to a Friend? We often forget that our mental health as an individual has a
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Featured in a Winter 2022 edition of MS Focus Magazine! Designing Home Modifications for Multiple Sclerosis The reality of MS is that it’s rarely fatal, but there also currently exists no definitive cure, only treatments. So if you’re diagnosed, you’re likely going to live with MS — and the disruptive and unpredictable way it affects your
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Why is Disney So Placid About Mickey Mouse Entering the Public Domain in 2024? Featured on the IP online publication Lexology! Who has two ears, two gloves, and lives in the happiest place on earth? Mickey Mouse is one of the most recognizable figures on the planet, and his likeness is owned by Disney. He is
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I wrote these research-dense blogs for a regional housing authority. They turned out to be valuable text assets for the agency, as they repurposed the copy for multiple channels: blogs for website traffic, newsletters to potential funders, public press releases, and resident education communication. Innovative Financing Models for Affordable Housing: Success Stories and Emerging Trends
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PROCESS Research I research my client’s target audience to understand the context in which these emails will be received – and to anticipate their emotional journey when receiving them. Outline I break down that emotional journey into an outline of sequential emails with highlighted informative and call-to-action points. This may include creating a calendar for
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For most of these pieces, I wrote, directed, and edited them. The exceptions: I only edited the sketches “Raging Therapist” and “ISIS” for the video sketch group Senior Ditch Day. For the IntersectLA client Latinx21, I produced and edited this promotional video, which helped spread awareness about their website mission and launch.
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Process I helped lawyers communicate beyond their “jargon paradigm” to reach their ideal potential clients, either in their current or aspirational areas of legal practice. I started by interviewing each lawyer, getting an idea of their voice, interests, and audience. After that, I researched topics to form the basis of written pieces. The lawyers chose
Angela Gets Creative 