Places (Travel & Food)
I wrote these blogs and took these photos as part of the “We ❤ NY” series for Wits + Beaux, an American-made men’s fashion small business that specializes in fun socks and bow ties. We…
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Subject Matter Focus: Mental Health, Therapy, & Wellness
The following blog was written for a therapist looking to present expertise and build client traffic to her website. Her practice appears on first page search results organically for therapists in her region! Cultivating Your…
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Subject Matter Focus: Inclusive Design & Medical Writing
Featured in a Winter 2022 edition of MS Focus Magazine! Designing Home Modifications for Multiple Sclerosis The reality of MS is that it’s rarely fatal, but there also currently exists no definitive cure, only treatments. So…
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Subject Matter Focus: Legal Writing
Why is Disney So Placid About Mickey Mouse Entering the Public Domain in 2024? Featured on the IP online publication Lexology! Who has two ears, two gloves, and lives in the happiest place on earth? Mickey…
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Subject Matter Focus: Affordable Housing
I wrote these research-dense blogs for a regional housing authority. They turned out to be valuable text assets for the agency, as they repurposed the copy for multiple channels: blogs for website traffic, newsletters to…
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Email Marketing
PROCESS Research I research my client’s target audience to understand the context in which these emails will be received – and to anticipate their emotional journey when receiving them. Outline I break down that emotional…
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Social Media Copywriting
SKILL HIGHLIGHTS Brand voice Audience research Product writing Content strategy Content calendar management PROCESS First, I interview the client to understand their social media goals. The key questions are: What are you looking to grow?…
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Creative Producer Work: Video
For most of these pieces, I wrote, directed, and edited them. The exceptions: I only edited the sketches “Raging Therapist” and “ISIS” for the video sketch group Senior Ditch Day. For the IntersectLA client Latinx21,…
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Copywriting for Experts Who Don’t Have Time to Write Their Own Stuff
Process I helped lawyers communicate beyond their “jargon paradigm” to reach their ideal potential clients, either in their current or aspirational areas of legal practice. I started by interviewing each lawyer, getting an idea of…
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The Pandemic as Told Through Cheeses
Remember when this all began? Do you remember what you were eating when you first stacked up two weeks’ worth of groceries? I do. As we find ourselves approaching the seventh month of a freak…
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Angela Gets Creative 